SEO Expert & Academic Scholar of Excellence

Lloyds Banking Group

• I worked for two years post-graduation, with only eight months in-office before the COVID lockdown prompted remote work.
• During my first year, I was rotated in Edinburgh, handling analysis and management roles in work pensions.
• In my second year, I focused on investment fund analysis.
• My third year, I worked as a junior data scientist and insurance, fraud, and technical data analyst.
• I noticed the work culture was different from Malaysia, with more cushioned communication styles.
• One thing I loved and appreciated the most about London was their punctual public transportation system.
• The weather in London was often dull, making me miss the Sun occasionally.
• Many Malaysians continued working in London unless bound by scholarship obligations or family ties.

Returning to Malaysia, MoneyLion

• I joined MoneyLion, a US-based digital bank, to experience startup culture as a data scientist for one year.
• The product features small loans catering to the USA’s paycheck-to-paycheck culture, with deductions at the following deposit transaction.
• Data scientists are typically assigned to product or fraud departments.
• The role involved identifying ad hoc fraudsters and halting their transactions by recognizing patterns and targeted areas.
• After mass layoffs due to US tax cuts, I began pursuing my own business.

Entrepreneurial Venture in Digital Marketing

• I started setting up websites for local Malaysian businesses and utilised my data analyst background to delve into SEO.
• Using WordPress, I coded for clients, which required comprehensive planning, as changes post-launch are tedious.
• For eCommerce, I used Shopify, though most clients were service-based.
• SEO services identify keywords that place pages on the first page of search results.
• I adjusted to business goals like leads, conversion, and traffic.
• I conducted research and testing to identify hard and soft keywords.

Bursary Scholarship

• This non-racial quota scholarship by the Ministry of Education is for non-bumiputra citizens who achieve at least 9 A+ in SPM.
• From 2014 to 2016, I pursued Cambridge A Levels.
• I was informed that if I was accepted into a top 20 ranked university (typically in the US/UK) with a strong pre-university performance, the scholarship might cover degree tuition as well.
• The scholarship provides RM430 monthly allowances and covers living accommodations directly with the institution.

London School of Economics (LSE)

• I pursued Actuarial Science at LSE.
• LSE offers financial aid to underprivileged international students, considering Malaysians as from third-world developing countries.
• The academic environment at LSE is highly career-focused and competitive.
• Students participate in Spring Internships during semester breaks to enhance their CVs.
• I gained mind-opening experiences through interactions with individuals from diverse backgrounds.
• I worked part-time at the student hall during online lectures, as student halls were used as hotels during semester breaks.
• I developed communication skills and learned how to navigate around London.