LalaHero
Privacy notice
What we collect, why, who sees it, and how to ask us to see, fix or delete it.
Last updated 5 Oct 2026. LalaHero is in a test launch: payments use Stripe test cards, and no real money moves yet.
1. About this notice
This notice explains how LALAHERO SDN. BHD. (registration no. 202501018618 (1620032-A)) ("LalaHero", "we", "us"), which runs lalahero.com from Malaysia, handles your personal data. We follow the Personal Data Protection Act 2010 of Malaysia (PDPA). It applies to seekers, heroes and anyone who visits the site, and should be read with our Terms of Service.
Contact for anything about your data: community@lalahero.com, or write to Unit 07-01, Tower A, Vertical Business Suite, Avenue 3, Bangsar South, No. 8, Jalan Kerinchi, 59200 Kuala Lumpur.
2. What we collect
- Account: your name, email, photo, username and password or Google sign-in details.
- Hero page: what you write about your experience, your rate and hours, and links to your channels.
- Bookings: who booked, with whom, when, the topic you want to discuss, and the booking history.
- Calls: the video, voice and chat of every call are recorded. We also keep the transcripts, summaries and notes made from them.
- Payments: we get the status and amount of a payment from Stripe. We never see or store your full card number. Heroes also give us bank account details so we can pay them.
- Messages: what you send us, such as reports and requests.
- Use of the site: device and browser details, pages used, and sign in times, to keep the site working and safe.
3. Where it comes from
From you when you sign up, book or fill in a form. From Google when you sign in with Google. From Stripe about your payments. And from the other person on a call, through what is said and recorded.
Before someone joins, our team may build a hero page for them from information they have shared publicly, such as their name, photo, headline and links to their own channels, so that we can invite them to be a hero. Until they claim it, that page is private to the link we send them, or it may be shown publicly as a Coming soon listing with no booking. We keep a record of when and how we contacted them and what they replied. A person who is listed can ask us at any time, at community@lalahero.com, to take the page down or delete their data, and we will.
4. Why we use it
- To create your account, set up your booking, and send the calendar invitation, Meet link and reminders.
- To take payment, pay heroes, and handle refunds and credit.
- To record calls, and to check any report, refund request or complaint.
- To keep LalaHero safe, prevent fraud and enforce our Terms.
- To run, support and improve LalaHero, including AI tools, our academy and training, research, and features such as translation, summaries and note taking.
- To send you service messages, and to meet legal duties.
5. Is it required?
Most of it is needed to give you the service. If you do not agree to call recording, we cannot book you a call, because every call is recorded. You can choose not to give us optional information, such as extra profile details.
6. Call recordings
- Every call is recorded, and you agree to this when you book or accept a booking.
- LalaHero owns the recordings and the transcripts, summaries and notes made from them.
- Only the LalaHero team can watch a recording, and only for a good reason such as a report, a refund request, safety, quality or improving the service.
- We may keep recordings permanently, as set out below.
- In future we may offer recordings or notes back to the two people on a call, and build services from them such as translation, summaries, note taking and profile tips for heroes. If a service has a price or subscription, we will tell you first.
8. Sending data outside Malaysia
Some of our providers store or process data in other countries. When we use them, we take steps to keep your data protected, and we only send what is needed. By using LalaHero you agree to this.
9. How long we keep it
- Account and booking details: for as long as you have an account and as long as we need them for records, payments, disputes and the law.
- Call recordings, transcripts and notes: for as long as we need them for the reasons above, which may be permanently.
- You can ask us to delete a recording of your own call, or your account. We look at each request. We may keep what we need for an open report, a refund, a dispute, our accounts or the law.
10. Keeping it safe
We use access controls, a locked-down database and secure connections. Only team members who need it can see recordings or personal data. No system is perfectly safe, so please keep your login private.
If there is a data breach that is likely to cause you serious harm, we will tell you and the authorities as the law requires.
11. Your rights
You can ask us to:
- show you the personal data we hold about you;
- correct it if it is wrong or out of date;
- stop using it for a purpose, or take back a consent you gave (some services cannot work without it);
- give you a copy to take to another service, where the law gives you that right;
- delete your account and your data, as described above.
Email community@lalahero.com. We may ask you to prove who you are, and we aim to reply within 21 days. Heroes and seekers can also fix most details themselves in Settings. If you are unhappy with our answer, you can complain to the Personal Data Protection Commissioner of Malaysia.
12. Age
LalaHero is for people aged 18 and over. We do not knowingly collect data from anyone younger. If you think a child has given us data, email us and we will delete it.
14. Changes to this notice
We may update this notice. The date at the top shows the latest version, and we will tell you about big changes. Questions: community@lalahero.com.